Laura Arboleta

THEMES

• Walking in the shoes of the person you are interacting with builds trust and creates a more open and fruitful relationship
• Remember to look at the big picture; learning and paying attention to the goals of the organization you are working with at the executive level, even if it doesn’t have anything to do with your product line, can give you important insight into your client and what they are facing. 
• The importance of community and relationships in your professional life but also your personal life key moments 

KEY MOMENTS 

[2:17] Laura shares a bit about herself so we can get to know her 

[4:25] Laura gives a picture of all of the different types of clients/stakeholders she creates relationships with and how “building  the trust was the key aspect in being able to move forward with projects 

[6:16] “Goals might be big but you need to be able to scope them out and have a plan of action to get to them” 

[7:22] How do you view creating trust at the individual level? “Trust is built on two sides”

[9:27] Do you change your approach to your relationships depending on whether you are trying to keep or grow those clients/relationships?

[12:28] Trish and Laura talk about the way success/NPS scores can be disconnected from keeping and growing clients, and Laura shares a personal example 

[13:15] “If you’re not providing more…then you can get into the situation where it is about price” 

[15:40] Laura talks about the power of a network: “In my career, I can be a shining star, and I can perform, but I cannot do it by myself,” and how client relationships do not and should not exist in a vacuum 

[17:28] What it means to have ownership in your role 

[20:36] A lesson that Laura carries close with her 

[23:55] The importance of keeping your ego out of the conversation and staying open to really hear what your clients need

[26:09] What are the goals of the organization you are working with at the executive level, even if it doesn’t have anything to do with your product line. 

[27:50] Laura shares with us her advocacy for women and creating and nurturing community 

[30:19] How did you find balance in your career, especially if you feel you didn’t have it early on in your professional life? Laura says, “Building community has really helped so I am not doing it all on my own.” 

[33:46] What do your kids think you do for work? 

[34:59] What are the first things that you do with a new client? 

[36:33] What are you really proud of in your career? 

[36:37] What would you share with younger women to support their careers?